Expertise

Social is now at the epicenter of the marketing world. When used properly, social ROI can be a game-changer for your business. At relatively low cost, we can get your product, service or event in front of your ideal audience - using social media platforms that already captivate your customer's attention.

Using SEO/SEM, we place your business at eye level on the marketing shelf. Anyone searching for anything related to your product or service will be drawn to what you have to offer. They're already looking - we’ll just make you easier to find.

In today's ever changing world and difficult economy, dollars should not be wasted on low quality leads. It's time to hyper focus on best-fit, highest-value prospects. With account-based marketing, this is all possible.

People experience the world through their senses. Experiential marketing is just that - the use of external triggers to create a memorable sensory experience, while also linking to your brand. Let us create a campaign that will resonate with your audience for years to come.

We know how to get the conversation started. Creating an outbound marketing plan will help to start capturing a wide audience and, from there, trimming down to your core audience. With trade shows, email blasts, seminar series and more, you’ll get the first word in about your product or service.

Customer retention is a crucial part to any business. Content driven marketing exists to circulate valuable, relevant, easy to understand and visually appealing graphics, social/blog posts, newsletters and email communications to a defined audience.

In recent years, video has dominated the social scene. By using a high-engagement marketing tool such as Video Marketing you’re taking consumers (and potential consumers) on a sensory-filled visual experience through storytelling using tactics like the pathos appeal or just plain FOMO to market products and services digitally.

A drip campaign is one of the simplest ways to get new information about a company, product or service. While consumers can opt into or be manually added to a campaign, the drip strategy allows for them to complete a cycle of strategically outlined emails based on the consumers’ behaviors. With a pre-set course and arrival, automation allows decrease in length or sales cycles and increase in productivity.

The more your brand is seen the closer you get to more and more conversions. For this reason, retargeting ads is a surefire way to stay present throughout a customer’s journey through the web - even when they aren’t thinking about you. AS long as they have gone onto your website once, your brand will continue to appear through their internet journey.

Not surprisingly, there is a huge psychological foundation to the usability of any product or service. Through thoughtful design and user-centric principals, we’ll enhance the usability of your product or service to keep your customer engaged.

A website is a company’s onsite presence and the foundation of any business that supports marketing and media campaigns, social platforms, branding, customer service and more. For these reasons and many others is why having a functional, up to date and visually appealing website design is crucial for the legitimacy of a business.

A clear brand identity is essential to standing out in the marketplace. Without clarity on what your goals and mission are, customers will be left in an ambiguous state as to what your purpose is. We can help curate a very distinguishable brand identity that will strongly resonate with your target audience. 

Never underestimate the value of a strong logo as it conveys the essence of your brand. Through a creative and collaborative approach, your logo will be designed to speak for the company itself. 

Through the use of different mediums, messaging and call to actions, a tactical campaign launch will successfully achieve your marketing goals. 

Many times a multifaceted, elaborate marketing asset or high tech advertising is not always in the cards (or in the budget). Never underestimate the power of a strategically designed, humble and equally productive brochure or flyer to send a strong message.

Not only does packaging serve as a protection agent from Point A to Point B during transit, it doubles down as a form of marketing and communicates many things from what a product can do for your customer to your company’s values. Packaging color, design and size can sway consumer purchase decisions. Whether it’s for a grand opening or a directional sign, a well-designed, eye-catching and brand- appropriate sign is essential to whether it captures viewers for 2 seconds or 2 minutes.

Infographics make presenting materials easier to digest than its less-modern bar graph counterpart. Through the use of colors, guiding lines, graphics and statistical data information is transformed to something visually appealing and persuasive. 

With a well-designed portfolio of brand illustrations, graphics can help elevate a company’s website, email messaging, product design and even packaging. 

Credibility through earned media is incredibly important for any PR campaign. Earned media can bring your message to a wider audience through publicity gained through news outlets, reviews, social media campaigns and various non-paid promotional efforts.

With social media platforms on the rise, many have turned content creation and social advancements into a full time job by fostering relationships while building a following in niche markets within a community. Through available demographics and metrics we are able to pinpoint target audiences, match with influencers and build out a curated PR and Marketing plan to increase brand awareness and conversions. 

Let us use our expertise to strategize the best ways to get your company attention from the media. We will help create a plan of which outlets you should reach and who your target audience is. 

There are various ways we can support you through your PR efforts. We can help develop speaking points for television and radio interviews, provide a seasoned spokesperson for media interviews and and media train your own staff. 

It’s extremely important that your message reaches the most relevant audience. We will identify and research niche and industry outlets and journalists and help position our clients as the foremost expert in their field.

To effectively manage any crisis that may come your way it’s important to have a comprehensive Crisis Management Plan. We can help your team prepare for a potential crisis and plan how it can best be implemented. We’ll help draft responses needed to send to media outlets, monitor your brand assets and other ways to help come up with resolutions.

We can help you write about the most important parts of your business and upcoming events through Press Releases and Media Alerts. Writing quotes and formatting the release or media alert tailored to specific outlets and audiences is one of our specialties. We will also help write pitches to help support your Press Releases and Media Alerts.

Identifying the right journalists across various media outlets can make or break your Media Campaign. We have tools to identify the correct journalists contact information and can help build a comprehensive media list when you're ready to pitch your next story.

We have highly talented writers that can compose, edit and produce articles about a wide range of topics. Research is key when it comes drafting articles about specific topics and our copy editors are up to date on the latest style guides.