E+E Fitness

Public Relations/Media Outreach

We developed a campaign to work with hyper-local media, businesses and apartments nearby E + E Fitness to create an awareness campaign 60 days out from their opening. Utilizing social media and calendar postings to create buzz about the gym, we were fortunate to exceed their expectation of driving hundreds of people to their first event.

Guerrilla Marketing

Knowing East Austin and the rampant residential growth primed for the area, we designed a grassroots campaign that utilized heavy B2B outreach, free trial classes and group workouts at nearby apartment complexes and tech startups. On the PR side, we emphasized E + E's unique workout offerings (kickboxing) and the spa-like, curated workout environment; as well as the fact that the gym was a female-owned business.