March of Dimes is an organization that raises funds to improve the health of babies and mothers. With an aggressive fundraising goal and internal staff changes, they needed a team to provide full logistical help for their fundraising 5K event.
March of Dimes needed a team that could fully plan the details for a timed race. The Bounce team had to work with the given site to come up with a route that met the exact 5K length while taking into consideration many participants run with their babies in strollers. With a few trial runs, Bounce was able to establish a perfect running route including a start line suitable for the site, a route long enough to complete an exact 5k without running into the head or tail of the crowd and a terrain that was suitable for strollers.
March of Dimes needed a team that could fully plan the details for a timed race. The Bounce team had to work with the given site to come up with a route that met the exact 5K length while taking into consideration many participants run with their babies in strollers. With a few trial runs, Bounce was able to establish a perfect running route including a start line suitable for the site, a route long enough to complete an exact 5k without running into the head or tail of the crowd and a terrain that was suitable for strollers.
Maintaining the familiar feel of the event, but modernizing the visuals was a fun, but delicate challenge. We mimicked the color palette and tweaked fonts slightly to make everything easily discernible in photographs and from a distance.